On-Page Optimization Activities:
· Initial Site Analysis
· Competition Analysis
· Keyword Research
· Density Analysis and Placement
· Title & Meta Tags development
· Header and footer
· Site Structure Analysis
· URL renaming/re-writing
· Content Development Check
· Brief Keyword Competition Review
· H1, H2, H3 Tags
· Anchor Text
· Canonical / 404 Implementation
· Existing Web Content Optimization
· W3 Validation
· Creating of XML / HTML / ROR / Text Sitemaps
· Submitting sites to Google Webmasters
· Submitting sites to Yohoo Webmasters
· Content Optimization
· URL Structure Analysis
· Content Creation
· Image Optimization
· Use of robots.txt
· Doorway Pages
· Invisible Text
· Cloaking
